| Title | The Watch |
| Agency | Leo Burnett Toronto |
| Campaign | The Watch |
| Advertiser | Melanin Gamers |
| Brand | Melanin Gamers |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.So we helped gamers do what developers wouldn’t. By turning Twitch’s built-in clip function into a weapon for gamers to fight racism themselves, we worked with the organization Melanin Gamers, and created The Watch — gaming’s first community watch.To join, you just had to clip racism when you heard it on Twitch and DM it to us on Twitter, where we used it to put pressure on developers to take real action, all while building a community of allies that continues to grow to this day. |
| Media Type | Case Study |
| Editing Company | Married to Giants |
| Audio | Vapor Music Group |
| President | Ben Tarr |
| Chief Creative Officer | Jane Co |
| Chief Creative Officer | Steve Persico |
| Chief Creative Officer | Lisa Greenberg |
| Managing Director | Natasha Dagenais |
| Account Manager | Natasha Dagenais |
| Chief Strategy Officer | Tahir Ahmad |
| Creative Director | Kohl Forsberg |
| Art Director | Tyler Mckissick |
| Director of Creative Technology | Hadas Grossman - VP |
| Director of Creative Technology | Felix Wardene |
| Post | Hadas Grossman - VP |
| Post | Gord Cathmoir |
| Print production | Hadas Grossman - VP |
| Print production | Gord Cathmoir |
| Producer | Mike Spilchuk |
| Account Director | Mike Spilchuk |
| Editor | Ryan Hunt |
| Assistant Editor | Liam Crawford |
| Assistant Editor | SMITH |
| Executive Producer | Erin Scott |
| Director | Brendan Quinn |
| Audio | Grayson Music Group |
| Executive Producer | Kelly McCluskey |
| Director | Mark Domitric |
| Music Composer | Tyson Kuteyi |
| Senior Producer | Nicholas Shaw |
| PR | Pomp and Circumstance |
| Media (Agency side) | Starcom |
| Media (Agency side) | Apex Exchange |
| Supervisor | Jennifer Lee |
| Digital | Jennifer Lee |
| Digital | Senior Associate Art Buyer |
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