Joker - "Fate is fickle and with the Joker he’s choosing one in every five."

Proximity Madrid

Proximity Madrid Madrid, Spain

4344

Title	Fate is fickle and with the Joker he’s choosing one in every five.
Agency	Proximity Madrid
Campaign	Fate is Fickle
Advertiser	Loterías Y Apuestas Del Estado
Brand	Joker
Date of First Broadcast/Publication	2019 / 10
Business Sector	Lottery & Gambling
Philosophy	Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary.
Problem	Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary.
Media Type	Television & Cinema
Length	45 seconds
Global Chief Creative Officer	Eva Santos
Executive Creative Director	Susana Pérez
Creative Director	David Vijil
Creative Supervisor	Raul Somaza
Creative Supervisor	Fernando Esteban
Art Director	José Luis Diez
Executive Account Director	Cristina Esteras
Account Director	Sandra Cabrera
Account Executive	Esla de Murga
Head of Production	Gemma Selga
Production Company	BLUR Films
Director	Zipi
Executive Producer	Mario Forniés
Director of Photography (DOP)	Nico Zimmerman
Editor	Tamara Torres
Audio Post Production	Beat Music