| Title | Share the Magic |
| Agency | TBWA\Dublin |
| Campaign | Share the Magic |
| Advertiser | Supervalu |
| Brand | SuperValu |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign that’s sure to deliver the warm and fuzzy feels. Having subtly launched earlier this month across tactical comms, the ‘Share the Magic’ campaign has today debuted a heartwarming 90-second TVC that explores themes of recovery and optimism after a difficult few years. ‘Share the Magic’ tells the story of a young girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet - and beyond. Produced by Antidote Films and directed by Ben Liam Jones, bringing this script to life presented a number of tall orders. But close collaboration with the client, agency, and post house Windmill Lane meant the team could deliver an extra-special film just in time for the run up to Christmas. |
| Media Type | Television |
| Length | |
| Post Production | Windmill Lane |
| Marketing Director | Ray Kelly |
| Marketing Manager | Shane Lynch |
| Brand Manager | Owen Lynch |
| Executive Creative Director | Des Creedon |
| Head of Art | Paul Arthurs |
| Copywriter | Martin Corcoran |
| Business Director | Yvonne Caplice |
| Account Director | Eibhin McLoughlin |
| Account Manager | Kate O’Neill |
| Strategic Director | Aleesha Tully |
| Agency Producer | Shane Mulrennan |
| Supervising Producer | Onagh Carolan |
| Director of Social & Content | Andrew Murray |
| Social Media & Content Manager | Amy Tumelty |
| Social Content Director/Editor | Rupert Morris |
| Motion Graphics | Mark Murray |
| Production Company | Antidote Films |
| Director | Ben Liam Jones |
| Producer | Andrew Freedman |
| Director of Photography (DOP) | Nick Morris |
| VFX Supervisor | John Kennedy |
| Animation Director | Graham Gallagher |
| Editor | John O’Connor |
| Editor | Caleb Long |
| Music Composer | denis kilty |
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