| Title | Love Hurts |
| Title (original language) | X-Mess |
| Agency | AMV BBDO |
| Campaign | Merry Xmess |
| Advertiser | Essity |
| Brand | Plenty/Okay |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Household Products & Maintenance |
| Media Type | Television |
| Length | |
| Market | France, Ireland |
| Soundtrack | Love Hurts |
| Audio Post Production | 750mph |
| Executive Creative Director | Nicholas Hulley |
| Executive Creative Director | Nadja Lossgott |
| Creative Director | Toby Allen |
| Creative Director | Jim Hilson |
| Copywriter | Dan Warner |
| Copywriter | Prabhu Wignarajah |
| Art Director | Jamie Starbuck |
| Art Director | Andy Vasey |
| Account Planner | Margaux Revol |
| Account Manager | Sara Abaza |
| Account Manager | Harry Buggé |
| Account Manager | Terrance Obeng |
| Agency Producer | Edwina Dennison |
| Media Planner | Anna Shaw |
| Media Planner | Nicola Gow |
| Production Company | Somesuch |
| Director | Steve Rogers |
| Director of Photography (DOP) | Simon Duggan |
| Photographer | Derek Henderson |
| Art Producer | Fiona Bailey |
| Designer | Max Henderson |
| Production Company Producer | Caroline Kruck |
| Production Company Producer | Seth Wilson |
| Production Company Producer | Lee Groombridge |
| Post Production | Time Based Arts, London |
| Business Affairs | Michelle Holmes |
| Business Affairs | Cate Killeen |
| Audio Post Production | Sam Ashwell |
| Editor | Rich Orrick |
| Editor | Jamie Hodgson |
| Editing Company | Work Editing |
| Communications Director | Martina Poulopati Gerhard |
| Marketing Director | Nicola Coronado |
| Marketing Manager | Jennifer Diaz |
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