St. James's Place - "Invaluable Advice"

Ogilvy UK

Ogilvy UK London, United Kingdom

3989

Brand: St. James's Place
Country: United Kingdom

Advertiser: St. James's Place

Title	Invaluable Advice
Agency	Ogilvy UK
Campaign	Invaluable Advice
Advertiser	St. James's Place
Brand	St. James's Place
Date of First Broadcast/Publication	2024 / 3
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	St. James’s Place (SJP), the UK’s largest financial advice company, unveils a new campaign that celebrates the importance of tailored one-to-one financial advice in life, beginning this weekend on Saturday evening, March 16. ‘Invaluable Advice’ by Ogilvy UK is SJP’s first ever national brand marketing campaign. The touching creative is inspired by real client stories and follows Joe and Hannah on a single father’s life journey bringing up his daughter and the crucial and positive role played by his financial adviser Zara. Led by creative agency Ogilvy UK, a WPP collaboration with media agency Mindshare and brand transformation agency Landor, the brief was to instil pride and confidence in the value of advice for UK consumers. Ogilvy UK’s behavioural science division, the largest in the world, has collaborated in the development of the strategy and creative.
Media Type	Outdoor/Out of Home
Length	60 seconds
Offline Editing	The Assembly Rooms
Creative Agency	Nick Ogilvy
Executive Creative Director	Andy Forrest
Executive Creative Director	Nicola Wood
Executive Creative Director	Dave Towers
Design	Dave Towers
Designer	Jones
Executive Producer	Sally Miller
Assistant Producer	Eva McAlpine
Managing Partner	Andrew Brooks
Managing Partner	Jennifer Gledhill
Head of Strategy	Matthew Waksman
Production Company	Academy Pictures
Director	Prayer and Pull Up Frederic Planchon
Photographer	Peter Funch
Director of Photography (DOP)	Arnaud Potier
Executive Producer	Medb Riordan
Producer	Jessica Wylie
Offline Editor	Nik Hindson
Grade	Company 3 NY
Colour Producer	Kerri Aungle
Colorist	Jean
Colorist	Jean-Clément Soret
Sound Designer	Sam Cross
Music Licensing	Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
Media Agency	MindShare
Client Partner	Sarah Baker
Business Director	Sam Dickson
Executive Director	Andrew Welch
Strategy Director	Daniel Sherrard
Executive Creative Director	Jules Chalkley
Production lead	Ross Walker
Project Director	Paul Owen
Offline Post Producer	Daniel Breheny
Color EP	Ellora Soret
Online Studio	Gramercy Park Studios
TVC Producer	Annika Gustavsson
Lead Flame Artist	Mark Beardall
Advertising	Totem Brand Strategy Inc.
Advertising	Landor
Creative Team	Charlie Lea
Creative Team	Annie Wisbey
Account Director	Jana Kytkova
Music	Stephen Rennicks
Strategy Director	James Caig
Account Executive	Aaron Matthews
Business Director	Amelie Escudier
Client Manager	Alice Loveday
Executive Strategy Director	Tristan Ramsdale
Design Director	Carl Wills
Designer	Tai Tran