Goldfish® Crackers - "Feeding Imagination"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

5923

Brand: Goldfish® Crackers
Country: Canada

Advertiser: Campbell Canada

Title	Feeding Imagination
Brief	Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter.
Agency	Zulu Alpha Kilo
Campaign	Feeding Imagination
Advertiser	Campbell Canada
Brand	Goldfish® Crackers
Date of First Broadcast/Publication	2020 / 9
Business Sector	Others
Story	Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.
Media Type	Case Study
Length	99 seconds
Chief Creative Officer	Zak Mroueh
Creative Director	Susie Lee
ACD	George Ault
Copywriter	George Ault
ACD	Jacob Gawrysiak
Art Director	Jacob Gawrysiak
Social Creative	Philippe Visaya
Social Creative	Victoria Lee
Designer	Vince Rozas
Account Manager	Alyssa Guttman
Account Manager	Erin McManus
Planning Team	Heather Segal
Planning Team	Sean Bell
Advertising Manager	Mieka Burns
Advertising Manager	Paloma Bentes
Advertising Manager	Friyana Engineer
Advertising Manager	Mariah Weir
Developer	Kyle Collins
Production Company Producer	Rebecca Adams
Production Company Producer	Michael Oshell
Studio Director	Greg Heptinstall
Studio Artists	Andrew Martin
Studio Artists	Cecilia Bernasch
Production Company	Zulubot
Director	Barbara Shearer
Executive Producer	Tom Evans
Production Company Producer	Mitch Cappe
Director of Photography (DOP)	James Andrews
Casting	Ground Glass Casting Andrew Deiters
Editing Company	Zulubot
Post Production	Sarah Dayus
Post Production	Mariya Guzova
Post Production	Adam Palmer
Editor	Max Lawlor
Animation/3D	Mike Sevigny
Colorist	Hardave Grewal
Post Production	Alex Boothby