Black & Abroad - "The Black Elevation Map"

Performance Art

Performance Art New York, United States

1318

Title	The Black Elevation Map
Brief	The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.
Agency	Performance Art
Campaign	The Black Elevation Map
Advertiser	Black & Abroad
Brand	Black & Abroad
Posted	November 2022
Business Sector	Transport, Travel and Tourism
Story	Black & Abroad is among the world’s most prominent niche-audience travel brands. Known for its international trips to Latin America, Europe and Africa – and its provocative “Go Back To Africa” campaign – the company has been redefining experiences for the modern Black traveler since 2015.
Media Type	Digital
Chief Creative Officer	Eric Martin
Founder	Eric Martin
Chief Strategy Officer	Kent Johnson
Founder	Kent Johnson
Advertising Agency	Performance Art
Chief Creative Officer	Ian Mackenzie
Associate Creative Director	Pedro Izzo
Copywriter	Hemal Dhanjee
Copywriter	Tobi Adebowale
Copywriter	Paula Purdon
Copywriter	Jasmine Mans
Associate Creative Director	Benson Ng