Title | First Taste |
Agency | Saatchi & Saatchi |
Campaign | First Taste |
Advertiser | TED |
Brand | TEDx Sydney |
Date of First Broadcast/Publication | 2013 |
Business Sector | Trade Shows, Events & Festivals |
Story | In what has rapidly become one of the most endearing moments of TEDx Sydney 2013, a charming short film by Saatchi & Saatchi Sydney and Heckler, The First Taste, has stolen the hearts and palates of the event attendees as well as a wider digital audience. Designed as an interstitial mind cleanser, a conference sorbet if you will, the two and a half minute film, one of several deployed during the program, depicts a group of young children tasting for the first time an unusual food – gherkins, Vegemite, anchovies etc. The film has already gained international media attention, and been featured on Good Morning America and ABC News. |
Media Type | Television |
Length | |
Director | Matt Gilmour |
Creative Director | Matt Gilmour |
Executive Producer | Will Alexander |
Executive Creative Director | Damon Stapleton |
Agency Producer | Llew Griffiths |
Production Company Producer | Bonnie Law |
Director of Photography (DOP) | Hugh Miller |
Editor | Andrew Holmes |
Colorist | Ben Eagleton |
Production Manager | Louisa Eagleton |
Line Producer | Harry Milas |
Cameraman | Simon Wellink |