Marcos Vaz
Music Producer at Surreal Hotel Arts
São Paulo, Brazil
TitleHeartburn Face
Title (original language)Cara de Azia
Agency
Campaign Heartburn Face
Advertiser Haleon
Brand ENO
Date of First Broadcast/Publication 2022 / 7
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy The Eno brand launches the campaign “Cara de Azia” (“Heartburn Face”), starring one of the greatest memes of all time: András Arató, known as “Hide the Pain Harold”. After all, why this gentleman lives with that face for a decade? Could it be sadness, shyness, lack of charisma? The communication with films, mini-documentaries, digital activations in different formats reveals that Harold has Heartburn. The face of someone who suffers from this problem and doesn’t nothing to alleviate it. In the campaign, Harold takes Eno Fruit Salt to alleviate the most suffering smile on the internet all over the world. The initiative is signed by Publicis Groupe, which created a platform for the exclusive service of Haleon Brazil.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Actor / Celebrity
Creative/Content Direction
Creative/Content Direction
Creative/Content Direction
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Content Supervisor
Executive Business Director
Executive Business Director
Business Manager
Business Assistant
Project Leader
Project Leader
Strategy Director
Strategy Manager
Strategy Supervisor
Strategy Assistant
Strategy Assistant
Media Director
Junior Media Director
Media Manager
Media Manager
Media Supervisor
Media Coordinator
Media Assistant
Head of Production
RTV
RTV
Production Company
Chief Operating Officer (COO)
Executive Producer
Head of Production
Chief Creative Officer
Creative Director
Creative Development
Creative Development
Creative Development
Line Producer
Line Producer
Executive Assistant
Coordinating Assistant
Coordinating Assistant
Coordinating Assistant
Director of Photography (DOP)
Director
Director
Art Director
1st AD
2nd AD
Production Direction
Production Assistant
Production Assistant
Art Producer
Art Producer
Costume
Art Direction Assistant
Art Direction Assistant
Casting Producer
Casting Producer
Location producer
Head of Post-Production
Post Production Assistant
Finishing
Editor
Post Production
Colorist
Audio Post Production
Executive Sound Producer
Producer
Producer
Producer
Sound Engineer
Sound Engineer
Sound Engineer
Attendance
Attendance
Attendance
Coordination
Coordination

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