Title Heartburn Face
Title (original language) Cara de Azia
Agency
Publicis Brasil Comunicação
Campaign
Heartburn Face
Advertiser
Haleon
Brand
ENO
Date of First Broadcast/Publication
2022 / 7
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy The Eno brand launches the campaign “Cara de Azia” (“Heartburn Face”), starring one of the greatest memes of all time: András Arató, known as “Hide the Pain Harold”. After all, why this gentleman lives with that face for a decade? Could it be sadness, shyness, lack of charisma? The communication with films, mini-documentaries, digital activations in different formats reveals that Harold has Heartburn. The face of someone who suffers from this problem and doesn’t nothing to alleviate it. In the campaign, Harold takes Eno Fruit Salt to alleviate the most suffering smile on the internet all over the world. The initiative is signed by Publicis Groupe, which created a platform for the exclusive service of Haleon Brazil.
Media Type
Television
Length 30 seconds
Advertising Manager
Juan Katz
Advertising Manager
Andre Campos
Advertising Manager
Debora Kawa Levacov
Advertising Manager
Carolina Curi
Advertising Manager
Filipe Pena
Executive Creative Director
Daniel Ribeiro
Actor / Celebrity
András Arató
Creative/Content Direction
Laura Azevedo
Creative/Content Direction
Ricardo Schreier
Creative/Content Direction
Cláudia Cecília
Art Director
Leonardo Azevedo
Art Director
Rafael Homor
Art Director
Victor Salioni
Copywriter
José Oliveira
Copywriter
Laura Azevedo
Copywriter
Ana Scala
Content Supervisor
Talitha Andrade
Executive Business Director
Lucas Rodrigues
Executive Business Director
Joanna Alencar
Business Manager
Livia Toledo
Business Assistant
Eduardo Lopes
Project Leader
Nádia Mathias
Project Leader
Ana Gomes
Strategy Director
Rafael Fiorito
Strategy Manager
Flávia Novelli
Strategy Supervisor
John Oliveira
Strategy Assistant
Victoria Marcilio
Strategy Assistant
Aretha Santos
Media Director
Lucas Lima
Junior Media Director
Fabio Montenegro
Media Manager
Piero Rossi
Media Manager
Andre Pollner
Media Supervisor
Juliana Jardim
Media Coordinator
Bruna Leite
Media Assistant
Luis Tomazela
Head of Production
Renata Sayao
RTV
Luize Oliveira
RTV
Edivania Coimbra
Production Company
Surreal Hotel Arts
Chief Operating Officer (COO)
Cris Chacon
Executive Producer
Milena Trindade
Head of Production
Lu Martins
Chief Creative Officer
Carlão Busato
Creative Director
Deia Matos
Creative Development
Alex Ulhoa
Creative Development
Victória Isabela da Silva
Creative Development
Sol Ômigra
Line Producer
João Avena
Line Producer
Ale Borzani
Executive Assistant
Buba Kore
Coordinating Assistant
Ana Alegretti
Coordinating Assistant
Bruna Brito
Coordinating Assistant
Beatriz Prado
Director of Photography (DOP)
Alex Akira
Director
Carlão Busato
Director
Luigi Parisi
Art Director
Patricia Pereira
1st AD
Ju Cretela
2nd AD
Elis Manukian
Production Direction
Lu Oppido
Production Assistant
Kika Fonseca
Production Assistant
Sara Serra
Art Producer
Betinho Baeta
Art Producer
Priscila Zanini
Costume
Giovanna Moretto
Art Direction Assistant
Mariana Pesce
Art Direction Assistant
Priscila Zanini
Casting Producer
Alice Wolfenson
Casting Producer
Neto Avena
Location producer
Tati Setton
Head of Post-Production
Bruno Melo
Post Production Assistant
Leandro Ferreira
Finishing
Murillo Moura
Editor
Jon Kadocsa
Post Production
Warriors VFX
Colorist
Acauan Pastore
Audio Post Production
Jamute
Executive Sound Producer
James Feeler
Producer
James Feeler
Producer
Marcos Vaz
Producer
Leck Gomes
Sound Engineer
Fernanda Galetti
Sound Engineer
Otávio Bertolo
Sound Engineer
Rafael Laurenti
Attendance
Kiki Eisenbraun
Attendance
Sabrina Geraissate
Attendance
Érika Santana
Coordination
Juliana Zuppo
Coordination
Leo Vieira