Licra - "Anne"

Publicis Conseil

Publicis Conseil Paris, France

1623

Title	Anne
Agency	Publicis Conseil
Campaign	Faces of Fear
Advertiser	Licra
Brand	Licra
Date of First Broadcast/Publication	2021 / 1
Business Sector	Human Rights
Story	LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the "R" of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme). This campaign illustrates how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase. A new form of racism qualified as "ordinary" and a generated hatred which today crystallizes around the fear of the other.Because it is fear that often leads to racism. And in our society where continuous information and overexposure to messages have become a norm, this fear is frequently spread.Often irrational, manipulative and intrusive, it takes on the face of current affairs, debates and theories to interfere in our subconscious and still too frequently lead us to racism.
Media Type	Print
Length	76 seconds
Chief Creative Officer	Marco Venturelli
President	Marco Venturelli
Art Director	Clement Palouzier
Copywriter	Antoine Querolle
Strategic Planner	Didier Tavares
Production Company	Prodigious