| Title | Arrows |
| Agency | 303 MullenLowe |
| Campaign | Arrows |
| Advertiser | Cancer Institute NSW |
| Brand | Cancer Institute NSW |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Melanoma is one of the most common cancers among young Australians. In the endeavour of compelling them to respect the primary cause of melanoma - harmful UV radiation which is normally invisible to the naked eye - we created a powerful visual metaphor, in the form of sharp, incandescent arrows descending from the sky, much like UV does – constantly and ubiquitously. |
| Media Type | Television |
| Length | |
| Production Company | Finch |
| Managing Director | Joanna Gray |
| Executive Creative Director | Bart Pawlak |
| Creative Director | Adam Whitehead |
| Creative Director | Head of Planning |
| Head of Production | Skye Lanser |
| Art Director | Zac Goldberg |
| Copywriter | Craig Merrett |
| David Kennedy | |
| Group Business Director | Jonathon Bates |
| Client Services Director | Jennifer Gledhill |
| Director | Derin Seale |
| Director of Photography (DOP) | Tyson Perkins |
| Production Company Producer | Claire Thompson |
| Special Effects / VFX | Platige Sound |
| Music Composer | Sonar Music |
| Sound Design Company | Sonar Music |
| Music Composer | Tim Bridge |
| Sound Designer | Tim Bridge |
| Editing Company | Arc Editing |
| Editor | Drew Thompson |
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