| Title | This is Quitting |
| Agency | 72andSunny |
| Campaign | This is Quitting |
| Advertiser | Truth |
| Brand | Truth |
| Posted | January 2021 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | In just a few years, hundreds of thousands of young people have gotten hooked on JUUL. To fight back, truth had to make the act of quitting feel just as thrilling, rebellious, and social as JUULing itself. Enter, "Ditch JUUL." – a launch campaign for truth's new text-to-quit-vaping service designed to make saying goodbye to vaping feel like a massive, can't-miss party of JUUL destruction. |
| Media Type | Digital |
| Creative Director | Nate Virnig |
| Copywriter | Julian Green |
| Designer | Wyatt Hunt |
| Strategy Director | Marc Pardy |
| Strategy Director | Malek Draoui |
| Brand Director | Megan Russell |
| Senior Brand Manager | Danielle Rivera |
| Executive Producer | Carlin Wilson-Webb |
| Chief Executive Officer (CEO) | Robin Koval |
| SVP, Marketing | Nicole Dorrler |
| Managing Director | Tia Taffer |
| Marketing | Tia Taffer |
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