Sam Levene
Head of Production at PRODCO
London, United Kingdom
TitleLouisiana Stack
Agency
Campaign Great Tastes of America 2018
Advertiser McDonald's
Brand New York Stack
Date of First Broadcast/Publication 2017 / 5
Business Sector Restaurants & Fast Food
Story Friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American
Media Type Television
Length
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Board Account Director
Account Director
Account Manager
Account Executive
Agency Producer
Director
Director
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Producer

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