| Title | Freaky Bottles |
| Brief | Church End Brewery asked the agency to come up with an idea for a new dark winter ale. The result was a new brew positioned as "a dark ale for the dark winter nights". Sideshow Ale harked back to the not-so-legal, behind-the-curtains areas of Victorian fairs. This was advertised with the help of an intriguing gallery of period characters. For the ale’s launch, a glass artist created a limited run of freakish bottles. |
| Agency | Rees Bradley Hepburn Ltd |
| Campaign | Freaky Bottles |
| Advertiser | Church End Brewery |
| Brand | Sideshow Ale |
| Posted | November 2017 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Church End Brewery asked us to come up with an idea for a new dark winter ale. To build upon their cult status, we positioned the new brew as 'a dark ale for the dark winter nights' and called it Sideshow Ale, harking back to the not-so-legal, behind-the-curtain areas of C19th Victorian fairs. This was advertised with the help of an intriguing gallery of period characters, including the Amazing Tobias Tweet (a gentleman whose extended nose doubles as a canary perch) and the Mysterious Petra Popyernogginov (an Eastern European lady possessing the handy ability to trim her toenails with her teeth courtesy of a detachable head). For the ale’s launch, we commissioned a glass artist to create a limited run of freakish bottles. True to the concept of the ale, each was a gasp-inducing curiosity in its own right. |
| Problem | Sideshow is a new, dark ale brewed for the dark winter nights. It's available bottled and on draught. |
| Media Type | Packaging, Branding & Design |
| Creative Director | Woody and Vinny |
| Copywriter | Craig Wood |
| Art Director | Jason Vinciguerra |
| Photographer | Matt Walford |
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