Spiro Malak
Senior Account Executive at VML Dubai
Dubai, United Arab Emirates
TitleHey Future Me…
Agency
Campaign Hey Future Me…
Advertiser Emirates NBD
Brand Emirates NBD
Date of First Broadcast/Publication 2014 / 6
Business Sector Banking, Finance, Law & Insurance
Philosophy All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their future... we can help them prepare for it. 
Media Type Case Study
Length
Head of Insights & Strategy
Business Unit Director
Account Director
Associate Creative Director
Associate Creative Director

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