Title | A$AP Ferg x Redline |
Agency | HERC |
Campaign | A$AP Ferg x Redline |
Advertiser | Accell Bisiklet |
Brand | Redline |
Date of First Broadcast/Publication | 2019 / 7 |
Business Sector | Bicycles |
Philosophy | How to turn an oldschool BMX sport brand into a desirable lifestyle brand? By creating pop culture instead of an ad campaign. In collaboration with hiphop artist A$AP Ferg, who designed the new bike himself, we created all kinds of original content, from a music video to insta- stories. |
Media Type | Music Video |
Length | |
Director | Valentin Petit |
Production Company | Division Paris |
Director of Photography (DOP) | Hunter Daly |
Executive Producer | Théo Gall |
Creative Team | Emilio de Haan |
Creative Team | Rogier de Bruin |
Producer | Niels Heimens |
Advertising Manager | Thecla Schaeffer |
Advertising Manager | Karin Campbell |
Advertising Manager | Steven Behen |
Advertising Manager | Evan Moss |
Production Company | Roofeeo |
Recording Engineer | Vic Wainstein |
Mixer | Jaycen Joshua |
Editor | Maxime Caro |
Assistant Editor | Valentin Bordeau |
Sound Designer | Emilien Bernaux |
Grade | Arthur Paux |
VFX Artist | Vincent Heine |
Graphic Designer | Charlotte Louis |