| Title | Kevin Durant |
| Agency | Preacher |
| Campaign | The Heart of Sneakers |
| Advertiser | Foot Locker |
| Brand | Foot Locker x Nike |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Apparel & Accessories Stores |
| Philosophy | Foot Locker, in collaboration with Nike, has teamed up with Preacher and BURN for the launch of its global holiday campaign, ‘The Heart of Sneakers.’ Directed by Greg Hardes and starring NBA’s Kevin Durant, the commercial is part of a larger Foot Locker roll out which also features the likes of LaMelo Ball and Anthony Edwards, as well as musician Enisa. The film sees NBA player Kevin Durant enlist a crew of Foot Locker’s iconic store associates, known as Stripers, to bring hype for the holidays. A dynamic edit and split screens topped off with bold graphics seize viewers’ attention as the gang go about their mission, delivering Nike sneakers to unsuspecting passers-by. The objective was simple: create a multi platform campaign around the launch of the new KD16 shoe at Foot Locker using premium commercial and cinematic social content engaging sports fans, sneaker heads and audiences of all ages. A full-service production studio specialising in commercials and cinematic social, BURN was brought on by the brand’s agency of record, Preacher, to engage with it as a partner in the truest sense of the word. |
| Media Type | Television |
| Length | |
| Production Managing Director | Brad Johns |
| Director | Greg Hardes |
| Executive Producer | Chris Hughlett |
| Production Company | Burn Studios |
| Director of Photography (DOP) | Josh Mckie |
| Photographer | Johnnie Izquierdo |
| Wardrobe / Stylist | Khleo Armstrong |
| Production Designer | Leigh-Ann Reagan-Barnes |
| Office Production Manager | Myriah Johnson |
| Business & Legal Coordinator | Nastassia Tiangco |
| Actor / Celebrity | Kevin Durant |
| Chief Creative Officer | Rob Baird |
| Chief Executive Officer (CEO) | Krystle Loyland |
| Chief Strategy Officer | Seth Gaffney |
| Creative Director | Ryan Durr |
| Creative Director | David Byrd |
| Brand Director | Jenalisa Trevino |
| Brand Manager | McKenna Caughey |
| Senior Copywriter | Justin Grady |
| Senior Art Director | Gina Senese |
| Senior Designer | Candice Balbuena |
| Head of Production | Stacey Higgins |
| Senior Producer | Kasia Olczak |
| Senior Producer | Katie Porter |
| Senior Strategist | Zachary Stubblefield |
| Business Affairs | Miiko Martin |
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