Title | Decoding the Complex |
Agency | Archibald / Williams |
Campaign | The informed Australian |
Advertiser | The Australian |
Brand | The Australian |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Newspapers, Magazines, Books |
Tagline | The Australian. For the informed Australian |
Story | The Australian is launching a new campaign which places the newspaper at the forefront of truth in a time of 'abundant content'. The campaign, 'The informed Australian', comes off the back of a reportedly strong year for the newspaper, under the lead of editor-in-chief Paul Whittaker. Whittaker says: “In this era of abundant content, it is more important than ever for a news brand such as The Australian to be bold and fearless in the pursuit of truth.” |
Media Type | Newspaper |
Art Director | Chris Wilson |
Executive Creative Director | Matt Gilmour |
Producer | Liz Nunan |
Designer | andy reynolds |
Copywriter | Tom Selby |
Group Account Director | Liz Ainslie |
Account Director | Natalie Martin |
Account Manager | Amy Grant |
Sound | Nylon Studios |
TV Production | Collider |