IKEA - "Bring Back Friday"

Buutvrij for life

Buutvrij for life Amsterdam, Netherlands

1758

Title	Bring Back Friday
Agency	Buutvrij for life
Campaign	Bring Back Friday
Advertiser	IKEA
Brand	IKEA
Posted	October 2021
Business Sector	Home Appliances, Furniture & Gardening
Story	As the world’s largest furniture retailer, IKEA saw an opportunity to make a statement on sustainability during the most commercial day of the year: Black Friday. The day when everything revolves around buying, buying and more buying. We turned this around by asking customers to sell their old IKEA furniture back to us on ‘Bring Back Friday’. So we could give it another life by refurbishing it and reselling it in our stores.This is how we both value and reward not buying new products.
Media Type	Case Study
Length	118 seconds
Copywriter	Bram Eigenfeld
Art Director	Tim Teunissen
Creative Director	Maarten Boer
Creative Director	Martijn Kranenburg
Account Director	Mariken Bongers
Account Manager	Yvette Draijer
Strategist	Thomas van der Mijl
Managing Director	Valerie van den Huijsen
Creative	Jorn Dost
RTV Production	joze rikken
Producer	Judith Kampman
Assistant Producer	Amna Badsah
Assistant Producer	Isa Holtus
Editor	Kris Lodewijk
Editor	Hero Kuijsten
Music	BMG
Marketing Manager	Frederike Ottelander
Marketing Communications Specialist	Roxanne op 't Land
Marketing Campaign Leader	Donna Zweevel
Communication Operations Manager	Carlien Verplanken