| Title | Move Beyond Labels |
| Agency | Leo Burnett |
| Campaign | Move Beyond Labels |
| Advertiser | Cathay Pacific Airways |
| Brand | Cathay Pacific Airways |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Carol Lam |
| President | Carol Lam |
| Deputy Executive Creative Director | William Li |
| Group Creative Director | Richard Tunbridge |
| Copywriter | Bobby Chiu |
| Associate Creative Director | Jessie Fung |
| Copywriter | Shiyi Wang |
| Art Director | Jeanie Leung |
| Art Director | Ryan Chan |
| Agency Producer | Anita Chan |
| PR Agency | Digitas Hong Kong |
| Global Client Lead | Angie Wong |
| Senior Brand Director | Lydia Wong |
| Account Manager | Pat León |
| Managing Director | Antony Yiu |
| Digital Manager | Hilda Ng |
| Associate Digital Manager | Priscilla Li |
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