| Title | Not For Lease |
| Agency | The Local Collective |
| Campaign | Not For Lease |
| Advertiser | Roncesvalles Village BIA |
| Brand | Roncesvalles Village BIA |
| Posted | June 2021 |
| Business Sector | Destinations (Countries & Places) |
| Story | Small businesses account for 97.9% of Canadian businesses. Due to COVID-19, 50% are truly worried that they may have to close permanently. If Canadians are strongly on board with the “shop local” movement, why are local businesses suffering? On Nov. 24, the second day of the new lockdown, Toronto residents woke up to more than fifty store and business windows covered in craft paper, with For Lease signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic. |
| Media Type | Ambient |
| Length | |
| PR Agency | Wild Child Toronto |
| Chief Creative Officer | Matt Litzinger |
| Creative Director | Pepe Bratanov |
| Designer | Omar Morson |
| Executive Producer | Lauren Brown |
| Strategist | Michael Ash |
| Managing Director | Kaitlin Doherty |
| Brand Director | Amanda McMillan |
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