Title | Torch Light |
Agency | Saatchi & Saatchi |
Campaign | COI/Army Recruitment |
Advertiser | Central Office of Information |
Brand | Recruitment |
Date of First Broadcast/Publication | 1998 / 4 |
Product | Equal Opportunties |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Army. Be the best |
Story | Open on a derelict town that's been attacked by the enemy. The camera point of view follows other British Soldiers into a house. In the torchlight we see woman huddled in a corner. Captions tell us her husband has been killed and that she's been raped. As the camera draws closer she becomes more afraid. The last thing she wants to see is more soldiers. Then the voice behind the camera speaks - and is female. Caption: 'But not all Soldiers are men'. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Weilands |
Creative Director | Alexandra Taylor |
Associate Creative Director | Adam Kean |
Copywriter | Adam Kean |
Art Director | Alexandra Taylor |
Agency Producer | Sally-Ann Dale |
Director | Alexandra Taylor |
Sound Design Company | Tot Taylor |