Acadomia - "Click (English)"

HUMANSEVEN

HUMANSEVEN PUTEAUX, France

Awards

5065

Brand: Acadomia
Country: France

Advertiser: Acadomia

Title	Click (English)
Agency	HUMANSEVEN
Campaign	Click
Advertiser	Acadomia
Brand	Acadomia
Posted	November 2018
Business Sector	Colleges, Universities & Education Centers
Story	Acadomia’s commercial pays tribute to the “Eureka” moment when something suddenly becomes clear, thus demonstrating that “understanding is beautiful”. The “CLICK” images, all shot at nano scale, demonstrate in a poetic way the beauty of the brain’s mechanism when someone finally understands something. The feat has been to shoot without using any CGI and to illustrate in 30 seconds what actually takes place in 3 milliseconds. With this “Innerspace“ renewal, ACADOMIA emphasizes that the most important thing for children is not just knowledge but understanding. It follows their conviction that each child is unique and needs a personalized approach. This message is encapsulated in its new claim “learn how to understand“.
Media Type	Television
Production Company	Hercules HRCLS
Sound Production	Hercules HRCLS
VFX Artist	Roman Hill
Director	Paul Mignot
Producer	Christopher Thiery
Executive Producer	Yann Dubois
Executive Creative Director	Xavier Beauregard
Creative Director	Alexandre Drouillard
Copywriter	Ludovic Miège
Art Director	Jordan Molina
TV Production	Sarah Bouadjera
Editor	Nathalie Safir
Sound Designer	Anais Khout
Sound	Polérik Rouvière
Chief Creative Officer	Xavier Beauregard
Creative Director	Alexandre Drouillard
Artistic Director	Jordan Molina
Copywriter	Ludovic Miege
TV Producer	Sarah Bouadjera
Director	Paul Mignot
Producer	Yann Dubois
VFX Nano	Romain Hill
Compositing	Thomas Vanz
Post-production Sound	Mathieu FranÃ§ois
Original Composition	PolÃ©rik RouviÃ¨re
Sound Design	AnaÃ¯s Khout
Entrant Company	HUMANSEVEN
Idea Creation	HUMANSEVEN
Production	HRCLS