Dodge - "Asphalt Party"

GSD&M

GSD&M Austin, United States

18503

Brand: Dodge
Country: United States

Advertiser: Fiat Chrysler Automobiles

Title	Asphalt Party
Agency	GSD&M
Campaign	Asphalt Party
Advertiser	Fiat Chrysler Automobiles
Brand	Dodge
Date of First Broadcast/Publication	2018 / 7
Business Sector	Cars
Tagline	Domestic. Not domesticated
Philosophy	This week, American automotive manufacturer, Dodge, launches tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy jet skiing as close to open water as he can get, a portable swimming pool in a sunny parking lot. A little girl builds debris castles, while a snorkeler splashes about in a baby pool. Couples sunbathe on the blacktop between different Dodge models and one guy is even getting ready to launch his parasail with his muscle car – ‘probably not a good idea Dave!’ Full service, Austin-based post production company, TBD Post, was brought on board to edit, colour grade and sound design the spots. Asphalt Party will run on TV and online channels for the entirety of Shark Week.
Media Type	Television
Length	30 seconds
Group Creative Director	Tim Eger
Art Director	Tim Eger
Group Creative Director	Tom Hamling
Writer	Tom Hamling
Associate Creative Director	Greg Wyatt
Art Director	Greg Wyatt
Associate Creative Director	Barrett Michael
Copywriter	Barrett Michael
Art Director	AK Sanford
Copywriter	Mariah Kline
Agency Producer	Dylan Heimbrock
Post Production House	TBD Post
Editor	Andrea Mendoza
Colorist	Brandon Thomas
Sound Mixer	Dusty Albertz
Online Artist	Dennis Valk
VFX	Chimney LA