Clothing & Fashion - "Close The Loop"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

Awards

16950

Brand: Clothing & Fashion
Country: Sweden

Advertiser: H&M

Title	Close The Loop
Agency	Forsman & Bodenfors Göteborg
Campaign	Close The Loop
Advertiser	H&M
Brand	Clothing & Fashion
Posted	November 2015
Business Sector	Apparel, Fashion & Footwear
Story	H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.
Media Type	Television & Cinema
Grading/Online	Gangsters
Sound	STO.PP.
Art Director	Ms. Karin Frisell
Copywriter	Anna Qvennerstedt
Director	Mr. Max Vitali
Director of Photography (DOP)	Mattias Rudh
Wardrobe / Stylist	Denise Östholm
Production Company Producer	Tilde Franzén
Executive Producer	Mr. Alexander Blidner
Account Director	Mr. Leif Sorte
Agency Producer	Magnus Kennhed
Agency Producer	Helena Ward
Editor	Leila Sarraf at Trim
Designer	Ellinor Bjarnolf
Music	Jonas Quant
PR Coordinator	Maja Bredberg
Music Supervision	Jenny Ring
Music Supervision	Joel Borg
Music Supervision	Head of Digital Design
Music Supervision	Head of Digital Design
Project Manager	Mr. Pär Zetterberg
Producer	Mr. Lars Nilsson
Project Manager	Erik Hagström
Project Manager	Maria Giertz
Project Manager	Karin Brinck
Project Manager	Head of Digital Design
PR	Anna Eriksson
Head of Marketing	Daniel Hermann (H&M)
Creative Director	Erik Zetterberg (H&M)
Project Manager	Fia Ingman (H&M)