| Title | The Prevention Formula 3 |
| Agency |
VMLY&R Lima
|
| Campaign |
The Prevention Formula
|
| Advertiser |
Alicorp
|
| Brand |
Opal
|
| Date of First Broadcast/Publication |
2023 / 5
|
| Product |
Detergent
|
| Business Sector | Cleaning Products, Soaps, Detergents
|
| Story | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Media Type |
Print
|
| Chief Executive Officer (CEO) |
Eduardo Grisolle
|
| Executive Creative Director |
Tin Sanchez
|
| Creative Director |
Carlos Fernandez
|
| Creative Director |
Poke Meza
|
| Art Director |
Fernando Guerra
|
| Copywriter |
Kevin Torres
|
| Designer |
Renzo Zapata
|
| Production Director |
Leoni Lizarzaburu
|
| Client Services Director |
Sara Roif
|
| Account Director |
Anne Achata
|
| Account Executive |
Paolo Alvites
|
| Photographer |
Alex Freundt
|
| CEO |
Eduardo Grisolle |
| ECD |
Tin Sanchez |
| Creative Directors |
Carlos Fernandez, Poke Meza. |
| Art Director |
Fernando Guerra |
| Copywriter |
Kevin Torres |
| Designer |
Renzo Zapata |
| Production Director |
Leoni Lizarzaburu |
| Client Services Director |
Sara Roif |
| Account Director |
Anne Achata |
| Account Executive |
Paolo Alvites |
| VP Marketing |
Patricio Jaramillo |
| Homecare Platform Director |
Claudia Cornejo |
| Marketing Manager |
Ernesto Conroy |
| Brand Manager |
Mauricio Bettocchi / Ana Paula Lobatón |
| Brand Lead |
Cristina La Puente |
| League Against Cancer |
Damary Milla / Mónika Valencia |
| Photographer |
Alex Freundt |
| Digital Retoucher |
Midas |
