| Story | In today's tumultuous world, characterized by conflict, inflation, climate and social upheaval, and an ongoing pandemic, suppression and censorship of thought are inadequate responses. The challenge was to craft a visually compelling and emotionally resonant commercial that remains true to the essence of a globally respected newspaper focused on text and still images. Skillfully animating iconic press photos from around the globe without compromising their core elements, the directors poignantly demonstrate how silencing discourse can profoundly distort our perception of reality. Balancing image manipulation with the need for accurate reporting, they meticulously maintain the authenticity and integrity of the featured press photos. To further emphasize the newspaper's enduring relevance, a refreshing female voice-over has been selected, breathing new life into the century-old brand. |