| Title | Sons #ShareTheLoad |
| Agency | BBDO India |
| Campaign | #ShareTheLoad |
| Advertiser | Procter & Gamble |
| Brand | Ariel |
| Posted | October 2019 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Josy Paul |
| Chairman | Josy Paul |
| Creative Director | Balakrishna Gajelli |
| Chief Executive Officer (CEO) | Ajai Jhala |
| Executive Vice President | Rajat Mendhi |
| Executive Creative Director | Sandeep Sawant |
| Creative Director | Umma Saini |
| Executive Creative Director | Hemant Shringy |
| Studio Head | Hitesh Shah |
| Account Director | Manisha Sain |
| Chief Marketing Officer (CMO) | Sonali Dhawan |
| Account Executive | Nilza Dmello |
| Art Supervisor | VijayKumar Vasala |
| Copywriter | Basskaran Nair |
| Visualizer | omkar rachha |
| Agency Producer | Krishna KV |
| Studio Visual Editor | Rajeev Mohite |
| EVP | Atin Wahal |
| Vice President (VP) | Mitul Shah |
| Account Director | Madhavi Chinnabhandar |
| Copywriter | Anmol Samel |
| Agency Producer | Sudhir Pandey |
| Director | Gauri Shinde |
| Producer | Khalil Bachooali |
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