| Title | FordGood |
| Agency | Leo Burnett Israel |
| Campaign | Ford Good |
| Advertiser | Ford Motor Company |
| Brand | Ford |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Cars |
| Philosophy | Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%). With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this. With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need. A wonderful way to let people experience their cars while doing good. |
| Media Type | Television |
| Length | |
| Agency | BBR Saatchi & Saatchi |
| Chief Executive Officer (CEO) | YossiLubaton |
| Creative Vice President | Ami Alush |
| Creative Vice President | Igal Ezra |
| Creative Team | Lee Harush |
| Creative Team | Itamar Paradny |
| Creative Team | Oren Ben Naim |
| Creative Team | Achiya Darshan |
| Creative Team | Nitzan Amir |
| Creative Team | Tomer Attal |
| Account VP | Aviv Benzikri |
| Account Supervisor | Lior Ben Izhak |
| Account Executive | Or Fitussi |
| Account Executive | Adi Neuberger |
| Production VP | Iris Yisraeli |
| Strategic VP | Yossi ‘Joe’ Baruch |
| Strategy Team | Asaf Nerson |
| Marcom Director | Eva Hasson |
| Traffic Team | Ronit Doanis |
| Studio Manager | Lea Avram Vayzer |
| Studio Team | Zehava Gonen Greenberg |
| Studio Team | Roni Rappoport |
| Studio Team | Idan Perets |
| Studio Team | Dana Schossberger |
| Studio Team | Sophie Alon |
| Studio Team | Yulia Zak |
| Studio Team | Liat Harel |
| Studio Team | Jenny Gindus |
| Studio Team | Oren Bar |
| Production Company | Og |
| Director | Yoram Ever-Hadani |
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