Title | Gondola |
Agency | McKinney |
Campaign | Go & Smell the Roses |
Advertiser | Travelocity.com LP |
Brand | Travelocity |
Posted | April 2013 |
Business Sector | Transport, Travel and Tourism |
Tagline | Go & Smell the Roses |
Story | “Go & Smell the Roses” is more than a tagline in an advertising campaign. It’s a rally cry. With this new campaign, we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses. |
Media Type | Television |
Length | |
More Information | travelocity.com |
Chief Creative Officer | Jonathan Cude |
Group Creative Director | Philip Marchington |
Associate Creative Director | Matt Trego |
Associate Creative Director | Stevie Archer |