Max Fashion - "Celebrate Eid, the Max Fashion way"

J. Walter Thompson Bangalore

J. Walter Thompson Bangalore Bangalore, India

2605

Title	Celebrate Eid, the Max Fashion way
Agency	J. Walter Thompson Bangalore
Campaign	Celebrate Eid, the Max Fashion way
Advertiser	Max Fashion
Brand	Max Fashion
Date of First Broadcast/Publication	2019 / 5
Business Sector	Apparel, Fashion & Footwear
Philosophy	As one of the biggest retail fashion brands in India, Max has always stood for democratizing fashion and making style available for all. Keeping these core values of the brand in mind, this Eid, Max talks about inclusivity through its new commercial. Although Eid is a holy festival celebrated by one community, Max believes that it is a festival for everyone. This is brought alive through a heart-warming story emphasizing the need for celebrating together, despite our outward differences. Through their new Eid commercial, Max urges people to open up not just their doors but also their hearts. So Iss Eid, Dil aur darwaze khule rakhe!
Media Type	Television
Length	45 seconds
Head of Agency	Kundan Joshee
National Creative Director	Priya Shivakumar
Creative Director	Deepak Manohar
Creative Director	Jayan Narayanan
VP Account Management	Sandeep Shah
Account Director	Raka Chatterjee
Account Exec	Nivedita Prabhu
Production house	Fat Free Production
Producer	Rathi Rajkumar
Producer	Rohit Reddy
Director	Siva Romero Iyer