Musimundo - "Do Qatarsis at Musimundo"

VML (formerly VMLY&R)

VML (formerly VMLY&R) Buenos Aires, Argentina

4377

Title	Do Qatarsis at Musimundo
Title (original language)	Hacé Qatarsis con Musimundo
Agency	VML (formerly VMLY&R)
Campaign	Qatarsis
Advertiser	Musimundo
Brand	Musimundo
Date of First Broadcast/Publication	2022 / 8
Business Sector	Drugstores, Specialty Stores
Tagline	If you are not going to Qatar, come to Musimundo to do Qatarsis
Philosophy	The Qatar World Cup is still a few months away, but the popular Argentinean chain of home appliances, household goods, computers and entertainment has already started to play with its campaign "Hacé Qatarsis con Musimundo" (Make Qatarsis with Musimundo). Created by VMLY&R under the concept "If you are not going to Qatar, come to Musimundo to do Qatarsis", the campaign promotes the best technology to experience the World Cup as if you were on the field.
Media Type	Digital
Length	45 seconds
Chief Creative Officer	Fernando Tchechenistky
Creative Director	Julian Carrera
Copywriter	Franco Vacchetta
General Account Director	Mariana Iesulauro
Account Director	Gabriel Linck
Account Executive	Veronica Paiva
Head of Digital	Barbara Mincioni
Production Manager	Marcelo Fontao
Audiovisual Producer	Gabriel Lancioni
Production Company	Argentinacine
Director	Alejandro Rey
Director	Inesa Villanueva
Post-production Producer	Aldo Ferrari
Band	Supercharango
Advertising Manager	Raul Ocampo
Advertising Manager	Mariano Arancio
Advertising Manager	Miguel Angel Giorgi
Advertising Manager	Andrea Tolosa
Advertising Manager	Fabricio Andreotti