L'Oréal - "Lessons of Worth - Eva Longoria"

McCann Paris

McCann Paris Neuilly sur Cedex, France

4129

Brand: L'Oréal
Country: France

Advertiser: L'Oréal

Title	Lessons of Worth - Eva Longoria
Agency	McCann Paris
Campaign	Lessons of Worth
Advertiser	L'Oréal
Brand	L'Oréal
Date of First Broadcast/Publication	2021 / 9
Business Sector	Cosmetics, Beauty Products & Perfumes
Story	Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline.
Philosophy	Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria.
Media Type	Web Film
Length	98 seconds
Post Production	Nightshift
Actor / Celebrity	Eva Longoria
President	Charlotte Franceries
Chief Creative Officer	Julien Calot
Associate Creative Director	Liam Fearn
Creative Lead	Eric Landowski
Creative Manager	Nadia Lasfar
Chief Operating Officer (COO)	Anne-Sophie Carbo
Business Director	Mathieu Vieille
Account Director	Kristell Piriou
Agency Producer	Thibaut Blacque Belair
Agency Producer	Jean ROBERT
Production Company	PHANTASM
Post Production	Louise Jolles
Post Production	Sabrina Branco
Talent	Kimberly Kress
Post Production	X-Track