| Title | Clouds |
| Agency | Tabasco |
| Campaign | Clouds |
| Advertiser | Tabasco |
| Brand | Tabasco |
| Posted | June 2019 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Story | According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Alexandr Smirnov |
| Art Director | Svetlana Gorovenko |
| Copywriter | Alisa Serbeniuk-Kuchynska |