Pedro Varela
Director at Blanche Filmes
Lisboa, Portugal
TitleTruck
Agency
Campaign Truck
Advertiser Lidl
Brand Lidl
PostedJanuary 2021
Business Sector Department Stores, Supermarkets
Story Last april, Portugal was under lockdown. As panic grew among the Portuguese, they feared that the supermakets would collapse. Lidl wanted to assure them they were was still here. So while the airing time was crowded with dramatic, emotional and long copy commercials, Lidl took a different road. With only one camera, one take and one truck, these commercials showed a Lidl truck crossing the empty streets of Portugal during the quarantine.
Media Type Television
Length
Director
Art Director
Copywriter
Copywriter
Director
Production Company
Sound Designer
Account Director

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