Carrefour - "The Ingredient of Christmas (English Sub)"

Publicis Conseil

Publicis Conseil Paris, France

4416

This ad is part of the ACT Responsible Collection

Brand: Carrefour
Country: France

Advertiser: Carrefour

Title	The Ingredient of Christmas (English Sub)
Title (original language)	L'ingrédient de Noël
Agency	Publicis Conseil
Campaign	L'ingrédient de Noël
Advertiser	Carrefour
Brand	Carrefour
Date of First Broadcast/Publication	2021 / 12
Business Sector	Department Stores, Supermarkets
Story	With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film.
Media Type	Digital
Length	80 seconds
Chief Strategy Officer	Valérie Henaff
Agency Producer	Anne Boucher
Executive Director	Marie Wallet
Music Creative Director	Christophe Caurret
Creative Team	Lucas Bouneou
Advertising Manager	Nathalie Jacquier
Chief Creative Officer	Marco Venturelli
President	Marco Venturelli
Account Director	Aurelie Fossoux
Strategic Planner	Christophe Defaye
Head of Production	Christophe Ancelet
Creative Team	Eric Esculier
Post Production	Julien Daniel
Account Executive	Elsa Azar
Advertising Manager	Jennifer Peyre
	Frédéric Prados
Director	Grimblat Dimitri
President	Agathe Bousquet
Social Media Strategy	Gautier Rennes
Strategic Planner	Lydia Tamarat
Advertising Manager	Caroline Dassié
Advertising Manager	Charlotte Sophie Boue
Executive Creative Director	Jean-François Goize
Creative Team	Maud Robaglia
Post Production	Clémence Gasnier
Music Composer	Joe Spampinato
Post Production	Prodigious Paris
Sound Production	Prodigious Paris
Production Company	Gang Life
Post Production	BANDAPART