Hansaplast - "Leave less scars in mountain"

thjnk München

thjnk München München, Germany

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Title	Leave less scars in mountain
Agency	thjnk München
Campaign	Leave less scars in nature
Advertiser	Beiersdorf AG
Brand	Hansaplast
Date of First Broadcast/Publication	2022 / 12
Business Sector	Adhesive Plasters
Tagline	Leave less scars in nature if you get hurt in nature
Story	When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem.
Philosophy	We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature.
Media Type	Print
Advertising Agency	thjnk München
3D and creative retouch	Notan Studio
Chief Creative Officer	Armin Jochum
Creative Director	Hans-Peter Sporer
Managing Director Account Management	Thomas Canzar
Creative / Art Direction	Marie Legat
Creative / Art Direction	Dimitrios Arampatzioglou
Creative Director Copy	Ludwig Rist
Art Director	Daniel Machauer
Art Director	Rafael Angulo
Copywriter	Daniel Höllinger
Junior Copywriter	Luis Groitl
Account Manager	Lea Wahlhäuser
Account Manager	Anna Moesta