| Title | Football |
| Agency | The Corner |
| Campaign | Bad Betty |
| Advertiser | Senet Group |
| Brand | Senet Group |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | Independent gambling watchdog The Senet Group has refreshed it’s “Bad Betty” campaign ahead of the biggest gambling event of the year, the Euros 2016. Created by The Corner, the campaign was launched last year to help promote responsible gambling by raising awareness of – and helping people spot – the signs of problem gambling. The updated content will again feature the central message / slogan: 'When the fun stops, stop’. It will run across TV, press, digital and social, and in betting shop windows. |
| Media Type | Television |
| Length | |
| Editorial Company | Final Cut |
| Post Production | Electric Theatre Collective |
| Post Production | Greek Street Studios |
| Executive Creative Director | Tom Ewart |
| Copywriter | Liam Scott |
| Art Director | Piers O'Kelly |
| Planning Supervisor | Neil Hourston |
| Account Planner | Ollie Gilmore |
| Managing Partner | Neil Simpson |
| Account Director | Kristie Thistlethwaite |
| Agency Producer | Leslie Poole |
| Media Company | Rumour |
| Production Company | Prettybird |
| Diirector | Ian & Cooper |
| Producer | Hannah May |
| Producer | Margo Mars |
| Editor | Ben Harrex |
| Producer | Matt Williams |