| Title | People for Smarter Cities |
| Agency | Ogilvy Paris |
| Campaign | Smarter Planet Outcomes |
| Advertiser | IBM |
| Brand | IBM |
| Posted | June 2013 |
| Business Sector | Business Computers, Workstations & Servers |
| Tagline | Let's build a smarter planet. |
| Media Type | Case Study |
| Length | |
| Market | France |
| Chief Creative Officer | Chris Garbutt |
| Executive Creative Director | Susan Westre |
| Art Director | Daniel Lincoln |
| Copywriter | Lauren Elkins |
| Copywriter | Andrew Mellen |
| Photographer | Bruno Bicalho Carvalhaes |
More Work
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- BRAND:
- IBM
- AGENCY:
- Ogilvy Paris
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- BRAND:
- IBM
- AGENCY:
- Ogilvy Paris
Bench
- BRAND:
- IBM
- AGENCY:
- Ogilvy Paris