| Title | Budweiser ReCup Arena |
| Agency | BOOTLEG (BBDO Russia Group) |
| Campaign | Budweiser ReCup Arena |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 2019 / 6 |
| Business Sector | Beers, Ciders, Lagers |
| Story | The ReCup Arena is a football pitch made out of Budweiser plastic beer cups left over after the FIFA World Cup 2018. Budweiser, an official World Cup sponsor, collected and recycled 50,000 beer cups in order to make the pitch. The cups are made of 100% polypropylene and have a transparent white body and a red base. After being ground up, the white parts were used for the pitch and the red for pitch markings. The unusual pitch drew people’s attention to the problem of plastic recycling. |
| Media Type | Case Study |
| Length | |
| Marketing Manager | Aleksander Nikiforov |
| Advertising Manager | Tatyana Polyakova |
| Advertising Manager | Sergey Slepnev |
| Advertising Manager | Evgeny Volkov |
| Advertising Manager | Evgeniya Litvinova |
| Advertising Manager | Yuliya Biletskaya |
| Marketing Director | Konstantin Tamirov |
| PR Agency | PROMO AGE |
| PR Executive | Evgeniya Gorodnicheva |
| PR Executive | Anna Avakova |
| PR Executive | Yana Sorokina |
| PR Director | Vladimir Pervozvansky |
| Account Manager | Kseniya Rubtsova |
| Planning Director | Roman Sidorov |
| Planning Team | Anastasia Stepanosova |
| Creative Director | Alyosha Starodubov |
| Copywriter | Nikita Nikiforov |
| Art Director | Anton Chalov |
| Agency Producer | Valera Gorokhov |
| Agency Producer | Diana Seifetdinova |
| Production Company | SAVE AS IT IS |
| Production Company | Superdesigners |
| Director | Manu Meyer |
| Senior Executive Producer | Ivan Buralkin |
| Senior Executive Producer | Sergey Petrenko |
| Executive Producer | Ilya Perevedencev |
| Executive Producer | Valery Linchuk |