James Temple
EVP, Executive Creative Director, MD, EMEA at R/GA
London, United Kingdom
TitleWe Are Tennis
Agency
Campaign We Are Tennis
Advertiser BNP Paribas
Brand BNP
PostedAugust 2011
Business Sector Banking, Finance, Law & Insurance
Philosophy For the die-hard tennis fan, there wasn’t a place to go for all things tennis. As the world’s #1 tennis sponsor, BNP Paribas wanted to create the ultimate tennis destination for fans. We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site.
Media Type Digital
Executive Creative Director
Associate Creative Director
Copywriter
Art Director

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