Title | Prototype Prank |
Agency | BBDO Berlin |
Campaign | The Biggest Car Ever |
Advertiser | Daimler AG |
Brand | Smart |
Posted | July 2014 |
Philosophy | Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever. |
Media Type | Web Film |
Length | |
Production Company | Bigfish Film Production |
Chief Creative Officer | Wolfgang Schneider |
Chief Creative Director | Jan Harbeck |
Creative Director | Daniel Schweinzer |
Creative Director | Lukas Liske |
Account team | Anne Hohmann |
Account team | Jens Fauth |
Director | Daniel Warwick |