| Title | Find the difference that matches you with eBay |
| Title (original language) | Trouvez la différence qui vous ressemble |
| Agency | ARTEFACT |
| Campaign | Find the difference that matches you with eBay |
| Advertiser | eBay |
| Brand | eBay |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Online Auction |
| Philosophy | In this new campaign created with Artefact 3000, the original e-commerce platform reminds us that buying a second-hand item not only aligns with responsible consumption but also represents the possibility of finding a one-of-a-kind item that truly matches our personality. It's an item that fits into current trends and provides the opportunity to be yourself and stand out with an exceptional piece. This universal desire to find items that reflect our own identity is at the core of the campaign, which kicks off on September 18th on TV, in cinemas, on billboards, and online. In the film directed by Côme Ferré (Wanda), the audience follows a young woman's relentless quest to find a rather unique mirror. This search for the ultimate item leads to many disappointments until eBay emerges as the obvious choice to find the mirror that suits her. This message is also conveyed through print and digital assets that hint at the almost infinite inventory available on the app and website. Whether it's a Scandinavian designer chair, a vintage Italian lamp, or a 70s armchair, everyone is sure to find the difference that resonates with them. |
| Philosophy (original language) | eBay met à l’honneur son inventaire unique de 1,9 milliarad d’objets. Grâce à eBay, on peut enfin mettre la main sur l’objet de ses rêves. Une opportunité extraordinaire pour revendiquer son identité. Dans cette nouvelle campagne réalisée avec Artefact 3000, l’e-commerce original rappelle que l’achat d’un objet de seconde main, au-delà de s’inscrire dans une démarche responsable, représente la possibilité de trouver un objet unique et qui correspond vraiment à notre personnalité. Un objet qui s'ancre dans les tendances et qui offre la possibilité d’être soi-même et de se démarquer avec une pièce exceptionnelle. |
| Media Type | Television & Cinema |
| Length | |
| Copywriter | Elie Souffan |
| Art Director | Steven Poindron |
| Strategic Planner | Jean Allary |
| Strategic Planner | Luca Turpin |
| Account Manager | Leïla Achour |
| Account Manager | Louis Perrot |
| Account Manager | Dorian Libet Descorne |
| Advertising Manager | Ségolène de Noray |
| Advertising Manager | Alice Truong |
| Advertising Manager | Fabian Sautier |
| Creative Lead | Charles-Antoine de-Sousa |
| Creative Lead | Charles Pivot |
| Agency Producer | Isabelle Ménard |
| Director | Côme Ferré |
| Production | Wanda Paris |
| Sound | Schmooze |
More Work
SEE ALLAvec le mentorat, dépassons nos frontières
- BRAND:
- Collectif Mentorat
- AGENCY:
- ARTEFACT
Les plus belles histoires de Noël
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
La Jungle
- BRAND:
- TCL C70
- AGENCY:
- BETC Paris
L’amnésique
- BRAND:
- Canal +
- AGENCY:
- BETC Paris
Hé ! (French)
- AGENCY:
- BETC Paris
Hé!
- AGENCY:
- BETC Paris