Title | Kidult |
Agency | Ogilvy Sydney |
Campaign | Power to You |
Advertiser | Vodafone |
Brand | Vodafone |
Date of First Broadcast/Publication | 2013 / 9 |
Business Sector | Personal Wireless Communication |
Tagline | Power to you |
Story | Vodafone Australiahas launched the first in a series of TVCs that introduce the ‘Kidult’; a creative treatment that characterises adults who embrace their inner child. Developed by Ogilvy & Mather Sydney, the Kidult campaign marks a significant return to brave, fun and youthful positioning for Vodafone, and is part of a far-reaching refresh of its overall brand. The first of the TVCs went live last night (Sunday, September 15) with a range of other creative executions to be rolled out in coming weeks. |
Media Type | Television |
Length | |
Market | Australia |
Chief Creative Officer | Steve Back |
Creative Director | Russell Smyth |
Senior Art Director | Graham Johnson |
Senior Copywriter | Oliver Devaris |
Group Account Director | Katie Dally |
Account Director | Rachael Allen |
Account Manager | Gemma Troup |
Agency Producer | Gabe Hammond |
Production Company | Curious Films Limited |
Editing Company | ASE |