| Title | The Real Sustainable Ad |
| Agency | Mene & Portella Publicidade Ltda |
| Campaign | Reutilize |
| Advertiser | Manaus City Hall |
| Brand | Manaus City Hall |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Government & Other Authorities |
| Tagline | 5 de Junho, dia mundial do meio ambiente |
| Story | On World Environment Day, instead of running another common full page ad, which would demand more paper to be used, we chose to place the message on top of the classifieds. The word Reuse was printed with 50% of opacity, without compromising the reading of the ads in the back. |
| Media Type | |
| Creative Director | Nilio Portella |
| Art Director | Leandro Marcião |
| Copywriting | Andre Nishiwaki |
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- BRAND:
- Manaus City Hall
- AGENCY:
- Mene & Portella Publicidade Ltda
Car
- BRAND:
- Manaus City Hall
- AGENCY:
- Mene & Portella Publicidade Ltda
Bike
- BRAND:
- Manaus City Hall
- AGENCY:
- Mene & Portella Publicidade Ltda