Title | The Useful Book |
Agency | Acne |
Campaign | The Useful Book |
Advertiser | Acne R&D |
Brand | Acne R&D |
Date of First Broadcast/Publication | 2012 |
Business Sector | Advertising Agencies |
Story | The challenge was to re-invent the book. And to do it in an easy, accessible way that got people curious about what Acne R&D is all about. |
Media Type | |
Art Director | Johan Bello |
Copywriter | Erik Bergqvist |
Other | Elin Bäckman |
Other | Julia Reijs |