Level Head / Flint Eye - "Brand New Beers, Centuries In The Making"

House 337

House 337 London, United Kingdom

Awards

1964

Brand: Level Head / Flint Eye
Country: United Kingdom

Advertiser: Greene King Brewery

Title	Brand New Beers, Centuries In The Making
Agency	House 337
Campaign	Brand New Beers, Centuries In The Making
Advertiser	Greene King Brewery
Brand	Level Head / Flint Eye
Date of First Broadcast/Publication	2022 / 10
Business Sector	Beers, Ciders, Lagers
Philosophy	House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’.
Media Type	Television
Length	30 seconds
Creative Director	Steve Hawthorne
Senior Creative	Pete Ioulianou
Senior Creative	Ollie Agius
Strategy Director	Laura Sammarco
Strategist	George Poynter
Account Management	Rich Williams
Account Management	Kelly Mahon
Account Management	Harriet Pinnington
Agency Executive Producer	Bradley Woodus
Agency Producer	Henry Davies
Production Company	Blinkink
Director	Balazs Simon
Executive Producer	Bart Yates
Post Production	GYAR
Colorist	Kai Van Beers
Colorization	Nineteen-Twenty
Music	Major Tom
Sound Designer	Dugal MacDiarmid
Sound Design Company	King Lear
Illustrator	Tobias Hall
Director of Photography (DOP)	Max Halstead