Vodafone - "Networks and Rugby"

Folk Wunderman Thompson

Folk Wunderman Thompson Dublin, Ireland

Awards

5564

Brand: Vodafone
Country: Ireland

Advertiser: Vodafone

Title	Networks and Rugby
Title (original language)	Play Like Brothers
Agency	Folk Wunderman Thompson
Campaign	Networks and Rugby
Advertiser	Vodafone
Brand	Vodafone
Date of First Broadcast/Publication	2023 / 8
Business Sector	Telecommunications Services
Story	The film explores the moment Andy was first thought to rely on his teammates like family in 1980’s Wigan, and how he took this ethos to the Irish squad today. The spot finishes in the modern day with Andy’s words ringing true to the players, as they prepare to walk out onto the pitch for one of the most important matches of their lives at the Rugby World Cup.
Philosophy	The Vodafone network prides itself on having ‘connections you can always rely on’. And so, the story behind this world cup campaign centres around one core family value – reliability. Because with the guidance and support of head coach, Andy Farrell, this Irish team have learned to rely on each other like family.
Media Type	Television
Length	60 seconds
Mix Company	750mph
Creative Partner	Karl Waters
Creative Director	Jonathon Cullen
Copywriter	Karl Waters
Copywriter	Robert Cummins
Art Director	Orla Byrne
Managing Director	Enda Kelly
Account Manager	Laura Kelly
Account Manager	Louise Smith
Agency Producer	Eric Brindley
Strategist	Tara Finnegan
Strategist	Kim Comiskey
Photographer	Liam Murphy
Media Agency	Carat Intraprasit
Production Company	Smuggler
Head of Production	Amelia Hanbury
Director	Tom Hooper
Director of Photography (DOP)	Barry Ackroyd
Post Production	Gilly Barnes
Post Production	Dizzee Rascal
Grade	Dizzee Rascal
Advertising Manager	Orla Nagle
Advertising Manager	Gerry Nixon
Production Designer	John Hand
Music Composer	Peter Raeburn
Music	Peter Raeburn
Music Composer	Ben Jones
Music	Ben Jones
Music Composer	Soundtree Music
Music	Soundtree Music
Actor / Celebrity	Andy Farrell