Title | Cardboard Box |
Agency | DDB Canada |
Campaign | Shoes That Move You |
Advertiser | Nordstrom |
Brand | Nordstrom Shoes |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Apparel, Fashion & Footwear |
Tagline | Shoes That Move You |
Story | The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them. The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes |
Media Type | Web Film |
Length | |
Audio Post Production | Vapor Music Group |
Executive Creative Director | Cosmo Campbell |
Executive Creative Director | Dean Lee |
Copywriter | Jon Mandell |
Art Director | Brandon Thomas |
Agency Producer | Karen Brown |
Business Director | Michelle Kitchen |
Account Director | Amanda Waye |
Project Manager | Kimberly Billan |
Strategic Planner | Rob Newell |
Social Media Strategist | Derek Lau |
Production Company | Soft Citizen |
Director | Yael Staav |
Director of Photography (DOP) | Chris Mably |
Line Producer | Merrie Wasson |
Post Production | Cycle Media |
Editor | Matthew Griffiths |
Editor | Rob Doucet |
Colorist | Claudio Sepulveda |
Audio Engineer | Andrew Harris |
Audio House Producer | Natalie Schnurr |