Title | ThisAbles |
Agency | McCann Tel Aviv |
Campaign | Ikea ThisAbles |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Home Appliances, Furniture & Gardening |
Story | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
Media Type | Product Design/Development |
Length | |
More Information | https://thisables.com/en/ |
Copywriter | idan kravitz |
Copywriter | Elder Yusupov |
Copywriter | Yiftach Sarig |
Art Director | Kfir Peretz |
Art Director | Dana Moshkowitz |
Creative Director | Sigal Abudy-Weber |
Creative Director | Nadav Pressman |
Creative Director | Eldad Weinberger |
Creative Director | Adrian Botan |
Creative Director | Catalin Dobre |
Client Service | Bat-el Assaying |
Client Service | Sapir Zaguri |
Client Service | Michal Popov |
Digital Team | Eddie Goldenberg |
Digital Team | Oded Lavie |
Digital Team | Mietal Zeevi |
Digital Team | Gili Raz |
Production Manager | Emmanuelle Raz |
Production Manager | Neva Zerach |